E-Commerce for B2B

Offering your B2B buyers an e-commerce solution is no longer an option. It is a necessity. Today’s B2B buying groups want seamless customer experiences across digital platforms, including the digital marketplace. With 65% of B2B companies across all industry sectors offering e-commerce capabilities, your competition is likely onboard — planning, developing or reaping the full benefits of a customized e-commerce platform.

• Discovery: The discovery phase sets the tone for your e-commerce development. Knowing your audience is key to the success of your e-commerce solution. We take the time to engage with your stakeholders and understand your buyers’ needs and pain points.
• Technology Audit: We conduct thorough technology audits to better understand your business’s current technology infrastructure and where improvements or changes can be made.
• Workshops: Change management is something every organization contends with while undergoing a transformation. We unite business and technical teams to guide them through the complexities of launching an e-commerce solution.
• Roadmaps: No e-commerce initiative is complete without a roadmap that outlines the necessary testing, training and market rollout piloting.
• Critical User Experiences (CrUXes): CrUXes represent the most essential features of a product or service that are necessary to ensure its success and effectiveness. We develop custom user stories, workflow design and UX / UI to fit your audience’s needs.
• Launch: When preparing to go to market with your new e-commerce platform, we assist with brand development and provide continued maintenance to ensure your e-commerce solution continues to perform for your customers.

Leverage Disruption

Disruption can be a tough topic — assuming you’re not reworking an already existing platform, things are likely to change with distributors, sales reps, your supply chain, and more when the solution rolls out. Change your perception from disruption to opportunity. Disruption creates an opening where new avenues can be created and explored. Bring marketing and sales together to contribute to the initiative and co-author the new playbook to maximize efficiency of the end-to-end CX.

Know Your B2B e-Commerce Customer Journey

For B2B e-commerce initiatives, we spend the majority of our time focusing on your audience. We have a thorough discovery and delivery process that optimizes our efforts regardless of the complexity or size of an initiative. On average we spend 50% more time iterating and testing in this part of the project compared to non-e-commerce projects. We have found that — per our discovery process mentioned above — it is critical to invest in determining who the target audience should be and how they want to buy your product.

Learn by Doing

Tech moves fast. Every organization is in some phase of transformation, modernization or improvement. It doesn’t matter that you have separate ERPs (enterprise resource planning software), or that the PIM (product information management) isn’t quite in place yet — we can work through it. That complex sales-driven decision process that you worry can’t be replicated online sounds to us like an opportunity to leverage technology to make both your sales team’s and your customers’ jobs easier. We’ll work with you to figure out what crawl-walk-run can mean for you.

B2B e-Commerce for Manufacturers

We can develop industry-specific e-commerce solutions. Learn how we applied our B2B e-commerce approach to launch Zekelman Industries’ online purchasing solution, Z-Commerce. Together, with our digital experience experts, we coordinated launch planning, testing, training and market rollout piloting. We then defined user stories for development, workflow and UX / UI.